Key Features
- Analyze marketing data using proper statistical techniques
- Use data modeling and analytics to understand customer preferences and enhance strategies without complex math
- Implement Python libraries like DoWhy, Pandas, and Prophet in a business setting with examples and use cases
- Purchase of the print or Kindle book includes a free PDF eBook
Who this book is for
This book is for data analysts and data scientists working in a marketing team supporting analytics and marketing research, who want to provide better insights that lead to data-driven decision-making. Prior knowledge of Python, data analysis, and statistics is required to get the most out of this book.