Key Features
- Understand what CIOs and CISOs truly prioritize when selecting vendors
- Build and enable champions who influence decisions from within
- Learn how to become a trusted partner to the C-Suite
- Purchase of the print or Kindle book includes a free PDF eBook
Who this book is for
This book provides a practical guide to mastering the C-suite technology sale, written for account executives and sales leaders who struggle to close with CIOs and CISOs, and for internal champions who want to build influence, drive strategic decisions, and grow their career from within. Unlike most sales books, this is written by someone who has seen both sides of this process, as a former CIO, CISO, and an internal champion, and someone who has sold consulting services, products, and business cases.